Expovan, a company based in Pollachi, has redefined how Indian and international customers perceive and use vanilla. They offer Vanilla cultivation expertise to the Grower, with a guarantee of 100 % buyback of Green Vanilla, which is to be processed and marketed worldwide under the name Indian Vanilla Initiative.The brains behind this is Dr.R.Mahendran, the founder and CEO of Expovan, who has one view which is to increase sustainable cultivation of vanilla in India to a significant level. And he has succeeded in commencing just that by launching the brand Goodness Vanilla under his company Expovan, with the motto Indian Vanilla for the Indian consumer industry.His success in Vanilla has led to major consumer companies in Vanilla in the West to want to guarantee the long-term supply chain in vanilla of major volumes through him, what he now terms as an Opportunity of Vanilla in India, for both the growers and the end users.Whats more, is that the company also supports small farming operations Through contract farming of vanilla with small, medium and large farmers to increase their return per unit area of land and create awareness about the economically advantageous aspect of Vanilla cultivation. Expovan has made the mark of a major success story of Vanilla in India and is producing vanilla to some of Indias largest flavour houses like Ibaco ice creams and Aavin. Gourmet vanilla pods and extracts and even vanilla in powdered form, are some of the products they manufacture.It was his drive succeed, that motivated him to study about vanilla which has shaped Expovan into what it is today.